Wednesday, April 29, 2009

An interesting psychological theory that might explain certain aspects of one's "creative vision", or the lack of thereof:
Research has shown that different dimensions of psychological distance (time,
space, social distance, and hypotheticality) affect mental construal and that these construals, in turn, guide prediction, evaluation, and behavior.
...
CLT[Construal Level Theory]’s basic premise is that the more psychologically distant an event is, the more it will be represented at higher levels of abstraction.

[in one experiment] participants choose between one of two identifications: an identification option related to the “why,” abstract aspect of the activity, and one related to the “how,” concrete aspect of the activity. As expected, participants
thinking about events in the distant future were more likely to choose the “why” identification than those thinking of near future events.

Well, if we are able to choose between "why" and "how" contexts, then there should be some kind of a "switch" in the brain that evaluates the distance, and adapts our psychological approach to the situation or a problem under consideration. Clearly, it is also possible for the switch to get stuck. For example, during brainstorming sessions people often rathole into a specific "how" solution instead of focusing on the long-term "why" aspect of the problem. In an opposite example, an engineering idea, which is great in abstract (The Babbage Computer), can fail miserably, due to lots of "how" problems. Therefore, to be successful, inventors and innovators have to make sure that their CLT "switches" stay unstuck.

This is where mind-flexing exercises, like the Three Magicians, 9-screen view, 10X diagram, 6 Hats, STC operators, and others, can be particularly helpful.

Reference:
Trope, Y., et all (2007). Construal Levels and Psychological Distance: Effects on Representation, Prediction, Evaluation, and Behavior. JOURNAL OF CONSUMER PSYCHOLOGY, 17(2), 83–95

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