a fleeting exposure to a smiling face makes people more likely to make risky investment decisions.
Volunteers who were shown a happy face were much more likely to choose the risky stocks. It made no difference whether the face was displayed long enough for the volunteers to register it consciously, or flashed up fleetingly so it was only perceived subliminally.
I wonder whether online smileys have the same effect. If the answer is yes, then it might mean that we somehow perceive the general mood of the situation, rather than a specific facial expression. :))))
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