Monday, April 27, 2009

Trade-off of the Day: focus vs creativity

From an article in The New Yorker on neuroenhancers:

Farah [Martha Farah, a psychologist at Penn and the director of its Center for Cognitive Neuroscience] told me, “Cognitive psychologists have found that there is a trade-off between attentional focus and creativity. And there is some evidence that suggests that individuals who are better able to focus on one thing and filter out distractions tend to be less creative.”

This is probably why it is so important to combine analytical and imagination stretching methods in invention/innovation workshops and other activities.

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