Monday, June 29, 2009

The weakest link: web ads.

VentureBeat:
The tsunami of traffic related to Michael Jackson’s death brought down news web sites on Thursday because those sites had to wait for third-party content, such as images for ads, according to a new analysis.
...sites collapsed from the traffic because they were built the wrong way. Those web sites waited for every image to be downloaded from a third-party ad service before displaying the web page to the reader.

The control system failed because it was built, or - more accurately - evolved, with no regard for the variety of payloads and their delivery routes.

No comments: