Times Co. is considering paid subscriptions on devices including Apple Inc.’s iPhone because they allow for less advertising than the Web, Martin Nisenholtz said in an interview today in New York following a speech. The publisher hasn’t yet determined whether or how to charge for access to its sites, he said.
Blanket ads don't seem to work on a small screen, therefore mobile web business models will have to run on a targeting engine that is significantly different from the "regular" web. On iPhone the content will be packaged and sold as "applications"; on Android - as search-based relevant ads and/or sale transactions. In the nearest future, application aggregators will emerge to provide access to certain information packages (apps, channels, libraries). Bloomberg is already doing a good job at supplying business articles. And, for now, they are free.
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