July 31 (Bloomberg) -- A lawyer for Apple Inc. told a jury that Samsung Electronics Co. decided it would rather copy the iPhone maker's technology than "beat Apple fairly in the marketplace."
"As we all know it's easier to copy than to innovate," Harold McElhinny, Apple's lawyer, said today during his opening statement at a trial in federal court in San Jose, California.
McElhinny showed jurors a slide of Samsung's mobile phones from 2006 with physical keyboards and squared corners, and another of its phones from 2010 with rounded edges and a glass touch-screen. Samsung arrived at the newer design only after Apple founder Steve Jobs introduced the iPhone in 2007, the lawyer said.
Jurors will decide each company's claims that its rival infringed patents covering designs and technology for mobile devices, with potential damage awards reaching billions of dollars. The case is the first U.S. jury trial of a battle being fought on four continents for dominance of a smartphone market that Bloomberg Industries said was $219.1 billion last year.
McElhinny outlined the history and risk that Apple took in developing the iPhone, including developing a new user-interface and introducing a touch-screen glass front screen. While the device was a hit, its success wasn't a sure thing with companies like Nokia Oyj, Motorola and Samsung dominating the market, the attorney said. If the debut had been a flop, it "could have ended the company's future," the attorney said.
One patent in dispute involves how a picture or web page bounces back if a user scrolls to the end of a file. Samsung adopted a similar feature for its smartphones, Apple claims. Another patent at issue covers the use of two fingers to zoom in on a picture or document, a feature that Cupertino, California- based Apple alleges Samsung copied.
McElhinny said that Samsung in June 2010 introduced the Galaxy Si9000 smartphone, the first in the Galaxy line, which he called "a complete iPhone clone." That led to U.S. sales of 22 million mobile phones and tablet computers infringing Apple patents, which generated $2 billion in "profit that they made using our intellectual property."
"You will hear that Apple did not sit quietly by when Samsung started infringing Apple products," McElhinny told jurors. "Apple met with Samsung to point out that Samsung was acting illegally and demand that Samsung come up with its own designs and user interface." That had "no positive effect," he said.
Samsung, based in Suwon, South Korea, countersued and will present claims that Apple is infringing two patents covering mobile-technology standards and three utility patents. Samsung is demanding royalties of as much as 2.4 percent for each device sold, according to a court filing.
Samsung started presenting its opening arguments after Apple's finished.
Apple's $2.5 billion in damages is based on claims Samsung copied the iPhone and iPad. Apple also wants to make permanent a preliminary ban it won on U.S. sales of a Samsung tablet computer, and extend the ban to Samsung smartphones.
The case is Apple Inc. v. Samsung Electronics Co. Ltd., 11- cv-01846, U.S. District Court, Northern District of California (San Jose).