Monday, July 16, 2012

Saving Yahoo, act 6.

NYT adds another detail to the story of Yahoo's demise:
[Marissa Mayer] said Yahoo was “one of the best brands on the Internet.”She recalled that when she first started at Google, the company would conduct user surveys and “people didn’t understand the difference between Yahoo and the Internet.”
At the turn of the century, Yahoo owned the web, had unrestricted access to Google's search technology, and was one of the largest e-mail providers in the world. And they managed to blow the lead.
As she hashes out Yahoo’s strategy, Ms. Mayer said she was intent on leveraging the Internet company’s strong franchises including e-mail, finance and sports. She also hopes to do more with its video broadband and its mobile businesses.
Let's do a reality check. Youtube dominates Internet video; GMail dominates e-mail (e-mail is dead anyway); Google and Apple share leadership in mobile; Apple gates access to Yahoo finance on the mobile. Facebook and Google are buying technology at the pace of a couple of startups a month. It will be a miracle if Ms Mayer pulls an upset using Yahoo's sports properties.

tag: s-curve, innovation, business, internet, web

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