Tuesday, February 05, 2013

(BN) Amazon Debuts Virtual Currency for Purchases on Kindle Fire

(Bloomberg ) Amazon.com Inc. (AMZN), the world's largest online retailer, plans to introduce virtual currency that can be used for purchases on the Kindle Fire Tablet, a move aimed at enticing more developers to create programs for the device.

Starting in May, consumers will be able to use Amazon Coins to buy apps, as well as to acquire virtual merchandise sold within games, the Seattle-based company said today in a statement. The currency will be accepted in the Amazon Appstore and offer programmers an opportunity to boost downloads and increase revenue from their apps.

"Now we have another way to help developers reach even more of our millions of customers," Paul Ryder, vice president for apps and games at Amazon, said in the statement.

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