Friday, January 23, 2015

Scalable Innovation (BUS 134) - Quiz, Session 3-2

Gordon Moore, of the Moore's Law fame, writes about his experience of creating a breakthrough technology at Intel, the time the first microprocessors were shipped, the total annual market for computers in the world was something like 10,000 units. The microprocessor would have been a commercial disaster if all we did was to replace those 10,000 units with cheaper processors.

I remember going to a conference and speaking before a group that was more involved in applications than devices and explaining to them that we had to ask big questions, like, ‘ How are we going to develop markets that can use 100,000 of these a month?’ (While one hundred thousand a month doesn’t seem like many now when compared to the tens of millions shipped currently, it sure did then.) Ted’s insight and the Fairchild experience with ICs helped us understand that this product had countless uses, but we also understood our efforts alone would build volume markets.

Question 1: Did Moore's questions imply linear, exponential, or logarithmic growth?
Question 2 (bonus): Name one or two Silicon Valley companies that use the Moore's approach to innovation.

tags: innovation, course, stanford

1 comment:

Chronicles of EMS said...

Gordon Moore saw that the initial scope of the PC market was not going to sustain the company for long, so it was an immediate reassessment and collaboration with Independent consultants to come to the realization that there will need to be more than just PC's that use this chip including the application market. He used the guiding principle that the number of transistors on a chip will double every two years giving way to new and innovative technologies to rise up around this advancement. This known as Moore's Law allowed for exponential growth for decades.