Sunday, January 11, 2015

Facebook anticipates user engagement - a new US patent

On January 6, 2015 US PTO awarded Facebook patent 8,929,615 "Feature-extraction-based image scoring" (inventors David Harry Garcia and Justin Mitchell).

The new patent covers a technology that extracts features from a photo and makes clever decisions how to use it on a social networking; the decisions are based on predicted user engagement. For example, if you like drinking women  smiling babies the system will be able to include more baby pictures (and ads) into your news feed.

To put the matter in perspective: few months ago a lot of media hoopla was generated about Amazon being able to anticipate where to ship user packages.  The new Facebook technology is much more interesting than that of Amazon because
a) it addresses the growing world of digital social media;
b) it enables anticipatory content distribution;
c) while Amazon can anticipate shipping to the right zipcode within a certain time interval, Facebook can "ship" the right content to the right user at the right time.

In short, Facebook anticipates more and with a greater precision.

Also relevant to this discussions are recent Facebook patents US 8,930,837 "Graphical user interface for map search" (inventors Brandon Marshall Walkin and  Zhen Fang) and US 8,930,243 "System, process and software arrangement for providing multidimensional recommendations/suggestions" (inventors Alexander Tuzhilin and Gediminas Adomavicius). The latter patent goes back to a 2001 invention!

From our system model perspective, the patents describe novel Control systems that take advantage of the Aboutness, extracted from the Packaged Payload.

tags: control, aboutness, detection, model, 

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