Thursday, July 30, 2015

Facebook gets a patent for tracking user daily routines

This week the US PTO awarded Facebook US 9,094,795, titled "Routine estimation". The patent covers a technology for clustering user locations, e.g. using mobile device data, and deriving daily routine patterns related to the locations.

The technology also enables Facebook and third parties to connect location and social graph data with user activities, "likes", music played, and other personal or group information.

One can easily imagine a real-time map that shows swarms of users chugging along their daily routines and, once in a while, reminding them to do something different. Shop, for example...

In system model terms, Facebook solves a Detection problem, which is typically a precursor to solutions for Control problems, e.g. directing user activities based on detected patterns.

tags: facebook, patent, invention, distribution, control, detection

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