Tuesday, February 28, 2012

Google+ ghost town.

Even Google with its deep pockets and broad user base has trouble competing with Facebook, an established player in the social media industry.
Feb 28, 2012. WSJ -- Visitors using personal computers spent an average of about three minutes a month on Google+ between September and January, versus six to seven hours on Facebook each month over the same period, according to comScore, which didn't have data on mobile usage.
Behind the lack of engagement are Google's difficulties in differentiating Google+ from Facebook.

Youtube seems to be a much better social media property for Google than Google+. Unlike Google+ it addresses a new need with a new technology.
If Google enters the enterprise market with Google Apps, then Google+ can become an internal enterprise version of social networking, especially on mobile devices.

tags: mousetrap, social, networking, media, google, facebook, youtube

No comments: