Friday, February 10, 2012

Why the content industry has to innovate to survive.

Because of its reputation of being "infamous for stealing money from artists", the content industry is going to lose jury verdicts in the majority of copyright violation trials.  Psychologically, jurors will have a hard time punishing individual users for "robbing the robbers."

SOPA  (the Stop Online Piracy Act) was designed, at least in part, to preempt copyright violations and as a result avoid court cases involving copyright infringement. SOPA's failure shows that to survive the industry hast to find a way to provide digital content conveniently and economically to the general public. Therefore, it is relatively easy to predict that within the next 5 years a new business model is going to emerge in content distribution.

RFS 9: Kill Hollywood

How do you kill the movie and TV industries? Or more precisely (since at this level, technological progress is probably predetermined) what is going to kill them? Mostly not what they like to believe is killing them, filesharing. What's going to kill movies and TV is what's already killing them: better ways to entertain people. So the best way to approach this problem is to ask yourself: what are people going to do for fun in 20 years instead of what they do now?
Hat tip to Max Shtein for the Y Incubator link.

tags: information, control, business, model, innovation, problem, information, media

No comments: