Monday, December 09, 2013

(BN) Twitter: Advertising Product Optimism

(Bloomberg ) Twitter ... has been adding features for advertisers to help them reach its more than 230 million users. Last week, Twitter expanded a tool that lets marketers target consumers who have already expressed interest in their products based on Web-browsing histories. 

"We're seeing that there's a lot they can do with targeting and retargeting for advertisers," Nowak said in an interview. 

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