Probably the greatest contrast between Google and Apple is their approach to design. Apple is famous for its attention to human aesthetics. On the other hand, Google culture prides itself on the total lack of thereof:
Marissa Mayer*, the fierce protector of Google’s look, once quelled
an incipient revolt by designers by finally defining what rankled her
about a stunning design submitted to her. “It looks like a human was
involved in choosing what went where,” Marissa told them. “Google products are machine-driven. They’re created by
machines. That’s what makes our
products great.”
In other words, the message Google wanted to convey was
that its products had no human bias.
quoted from "In the Plex: How Google Thinks, Works, and Shapes our Lives", by Steven Levy.
*VP at Google, one of their first 20 employees.
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