Wednesday, January 18, 2012

Why Twitter makes us dumb.

Twitter increases the pace of information consumption, which decreases the probability of slow deliberate thinking (System 2 in Kahneman's terminology.) Unable to think slowly, we end up relying on intuition (System 1) to process the information. This works up to a certain threshold. When the pace gets over the threshold we either give up, or look for ways to reduce the pace. A common method for reducing the pace or complexity of information is to rely on somebody else's thinking or intuition. Thus, Twitter breeds a need for celebrity opinion, which can be followed without much thinking, e.g. on trust, stereotype, etc.

A similar effect shows up during brainstorming sessions and when small children watch fast-paced TV shows.

tags: control, payload, 10X, dilemma

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