Jan 14, 2012. VBeat -- Google’s introduction of Google+ links into its search results is a big departure from the company’s previous more neutral approach to search, and it exposes the company to a huge risk.
By offering us only Google+ results, Google is forcing us to go outside of Google to find a fair representation for social results competitors like Facebook or Twitter. Those companies have larger usage, and therefore they have more relevant results.
Twitter is open, Facebook is semi-open, therefore, Google will be able to dominate search, including its social component. Will Facebook go the way Yahoo Maps went when Google started favoring its own mapping service? I don't think so. But the gloves are off in the social networking market. First, Google ripped off Facebook user interface, now they start favoring Google+ in search results. I won't be surprised if Android comes with Google+ as the default social option. Somehow they need to pay for this $12.5B Motorola acquisition. For all intents and purposes, Google is the new Microsoft.
tags: business, model, domination, commerce, platform, google, microsoft, social, networking