Last year, Apple shared the top spot in the mobile display ad market with Google, with each company capturing 19%, according to research firm IDC. This year, Apple fell to the No. 3 spot, behind Google and independent mobile ad firm Millennial Media, capturing 15%, or $95 million, of the $630 million market, IDC says.
Hordes of developers have activated iAd, but they say that Apple hasn't sold enough to make any meaningful revenue for them. David Barnard, founder of mobile app company App Cubby, says he earned $320 from iAd in the past 30 days and that the service is only filling roughly 13% of his apps requests.
Tuesday, December 13, 2011
Mobile ads: Apple vs Google
Using IDC data, WSJ shows (12/13/11) that Apple is losing to Google in the mobile ads market.
tags: content, information, technology, business, model, apple, google, control, deontic