Why Zynga is like milk chocolate.

Zynga's product strategy is almost indistinguishable from the way chocolate producers are working to seduce consumers into buying sweets.

(Nov 30, 2011. WSJ) - "We want to get more Godiva into people's mouths more often," said Lauri Kien Kotcher, chief marketing officer for Godiva and senior vice president of global brand development. "It's all about chocolate snacks, little chocolate treats. …When those things come, you just keep eating."

LaTanya Tinsley, a Raleigh, N.C., master's student, usually has a few squares of milk chocolate for her afternoon snack.
Ms. Tinsley used to buy a chocolate bar about once a month when visiting the Godiva store a half-hour from her home. "Now I can go to the grocery store that's five minutes away and it's in the candy aisle," she said. "I bought two bars day before yesterday."

If over-consumption of sugar and fat creates an obese body, then over-consumption of Zynga-style gamelets should lead to a porky brain. 

tags: gaming, 10x, control, time, business, model, brain