Wednesday, December 28, 2011

Holiday shopping, 21st century style.

Sears and KMart are closing stores, while e-commerce is booming. According to the latest numbers from Comscore (via Cnet), US online holiday spending is up 15%, reaching $35.3B.

I find particularly interesting that
Digital content accounted for more than 20 percent of all online sales on Christmas, compared with just 2.8 percent on an average day during the holiday season.
Social networking in combination with mobile devices are going to accelerate this trend (mostly due ubiquitous ads and instant gratification.)  Shopping with a tablet and even a smartphone is better than with a PC. Moreover, making a last minute digital content purchase is way faster than running to a physical store. You get the best of both worlds: a faster/cheaper purchase and greater selection.

tags: commerce, information, business, social, networking

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