Warner Bros. Launches Studio 2.0 - 9/5/2006 11:51:00 AM - Broadcasting & Cable - CA6368584: "Warner Bros. Television Group has started a digital production arm to create original programming for broadband web sites and wireless devices. The division, Studio 2.0, will be headed by veteran ad executive Rich Rosenthal and will work closely with advertisers to build content around their products. TV Group Executive VP Craig Hunegs will oversee the venture.

Studio 2.0 will cull content from both existing Warner Bros. TV talent and new players from outside. They will develop both multi-episode series and one-offs, both live-action and animated. Warner Bros., through its new Digital Distribution unit, is aiming to license the programming to web sites and wireless providers."

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