In most of human history people couldn't afford clothes of bright colors. Moreover, certain colors were reserved for the highest authority. For example, during the times of Roman Emperor Diocletian (245–311) purple silk was to be used only at the direction of the Emperor under penalty of death.
The chemistry revolution of the 19th century changed all of that. Back then, synthetic dyes were the equivalent of silicon-based electronics in the second half of the 20th century and mobile apps of the early 21st century. If you wanted to do a technology startup, you would think "chemistry."
tags: invention, innovation, startup, science, technology, lunchtalk
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