Pulitzer-prize winning journalist and editor of the New York Times’ data journalism website The Upshot, David Leonhardt, shares the tricks of the master storyteller’s trade. In conversation with Google News Lab data editor Simon Rogers, he shows how data is changing the world; and your part in the revolution.
tags: media, lunchtalk, information, trend, data, story,
I use this blog to gather information and thoughts about invention and innovation, the subjects I've been teaching at Stanford University Continuing Studies Program since 2005. The current course is Principles of Invention and Innovation (Summer '17). Our book "Scalable Innovation" is now available on Amazon http://www.amazon.com/Scalable-Innovation-Inventors-Entrepreneurs-Professionals/dp/1466590971/
Showing posts with label data. Show all posts
Showing posts with label data. Show all posts
Saturday, July 11, 2015
Wednesday, July 01, 2015
Social Media vs TV: kill or be killed
Advertisement dominates business models deployed by social media companies, including Facebook, Google, Twitter, Yelp, and a host of others. Although we think of them as technology growth companies, historically advertising revenues have been flat relative to the GDP *.
Web-based ads — most famously Google AdWords — grew rapidly not because they somehow generated new economic growth in the country, but because they helped TV kill newspapers, Craigslist.com being the early hero.
Now that newspapers are effectively dead, the only way for the ad-supported internet business to grow is to kill TV-based ads. While the TV industry fights it off with YouTube, Facebook, and Twitter, we should expect more video ads on our mobile screens. In the meantime, the likes of HBO and Netflix have to put a strong bet on content quality. Such a bet would be independent of the distribution media and would have a good chance for translating video streams and downloads into real growth.
* also see http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1399613
tags: internet, video, data, packaged payload, distribution, content, media,
Web-based ads — most famously Google AdWords — grew rapidly not because they somehow generated new economic growth in the country, but because they helped TV kill newspapers, Craigslist.com being the early hero.
Now that newspapers are effectively dead, the only way for the ad-supported internet business to grow is to kill TV-based ads. While the TV industry fights it off with YouTube, Facebook, and Twitter, we should expect more video ads on our mobile screens. In the meantime, the likes of HBO and Netflix have to put a strong bet on content quality. Such a bet would be independent of the distribution media and would have a good chance for translating video streams and downloads into real growth.
* also see http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1399613
tags: internet, video, data, packaged payload, distribution, content, media,
Labels:
content,
data,
distribution,
internet,
media,
packaged payload,
video
Thursday, August 21, 2014
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