For comparison, Americans on average spend 4hrs 39min a day watching TV, which is more than 20 times greater than on social networking. The biggest difference in these two media activities is the mode of user participation: passive vs active. With TV viewers don't add anything to the content, while social networking works because they actively add content and links. It's easy to see that adding social element to TV viewing can help content providers and advertisers engage their audience and introduce various freemium biz models, similar to Zynga's.
Implications for cloud computing and bandwidth provisioning are going to be significant as well.
tags: media, trend, gaming, source, payload
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