New Rules: Social Media Campaigns.

A simple formula for social media marketing:

Success = Tuesday + Celebrities + Prizes

(VBeat) The study suggests that factors increasing the success of YouTube campaigns include celebrity guest stars, incentivized user engagement (with prizes for commenting or posting in response), and interesting, odd titles that viewers have to click on to understand.

Incidentally, Tuesday happens to be the most productive day of the week.  Ad campaigns that parasitize on our need for information seem to be the early winners.

tags: social, networking, media, experience, advertisement,