July 31 (Bloomberg) -- Google Inc. said it's acquiring Wildfire Interactive Inc., a startup that helps companies market their wares via social media.
"It's a platform for brands to manage their pages, apps, tweets, videos, sponsorships, ads, promotions and more, all in one place," Mountain View, California-based Google said in a blog posting. "The ultimate goal is better and fresher content, and more meaningful interactions."
Companies including Salesforce.com Inc. have been acquiring startups that specialize in social-media marketing as they seek to capture a bigger slice of ad budgets devoted to reaching consumers who interact over the Web.
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