It’s funny, because the products people credit with bringing Apple back to life—the iPods and the iMacs—all of them were in the design phase back when Apple was in trouble. Their main designer, Jonathan Ive, was already working on them. But the way Steve [Jobs] presented those new products was amazing. He made sure the press leaks were cut down, too, so when these new products came out—the colorful iMacs and, of course, the digital music iPods—they seemed to be totally new and surprising. -- Steve Wozniak, "iWoz."
"There were multiple times where we nearly shelved the phone because we thought there were fundamental problems that we can't solve," said Sir Jony, speaking at a British Business Embassy event to coincide with the Olympics. One problem involved an early prototype "where I put the phone to my ear and my ear dials the number"... accidentally. -- Jonathan Ive, The Independent, 7/31/12.
tags: innovation, quote, apple
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