Monday, July 16, 2012

Google vs Microsoft: the office battle.

WSJ (June 16, 2012) on the competition in the Office space.
Microsoft also is lavishing attention on businesses that have weighed switching to Google Apps, a corporate-software bundle that includes versions of Gmail and the Google Docs document, spreadsheet and presentation software.


To counter Google's momentum, Microsoft is using a "Google Compete" team, whose mission is to keep Office customers from buying Google Apps.

In a May report, Gartner said Google is winning one-third to half of new corporate users that are paying for Web-based software. In 2009, Gartner predicted that Microsoft by now would be outselling Google Apps by at least 4 to 1.
Microsoft was making so much money on Office that they fell asleep at the steering wheel and missed the beginning of the transition to a new S-curve.

 tags: s-curve, tool, payload, synthesis

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