Part 1: Unlearning what’s untrue.
Barriers to creativity
There are two kinds of barriers on our paths to breakthrough inventions. Some of them I call hard, the other soft.Hard barriers are resource-related. They feel like externally imposed limits on what can be done given the circumstances. In contrast, soft barriers are constraints of our minds. They are difficult to overcome because we can't feel them; they are not perceived as barriers by our own thinking.
Chapter 1. Hard Barriers.
These are the most common hard barriers:
- Lack of physical resources;
- Absence of an essential implementation technology;
- No market for a novel product;
- Opportunity-poor environment.